Synopsis
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This
course will provide an overview of the basic concepts on entrepreneurship
focusing on the nature, environment, and risks of new venture formation and
building of businesses. It is designed to explore the personality of the
entrepreneur and how innovative business ideas are created. Students will
learn to consider various type of business models, conduct feasibility
studies, write a business plan, and evaluate problems and finding solutions
to those problems in order to come out with creative and innovative IT
products and services. Furthermore, students will also learn plan the
strategy required to start a new business using Blue Ocean Strategy approach.
Students will also be exposed to case study method using a combination of
cases from the textbook and Harvard Business School cases in order to give
them exposure to the real world problems. Active participation by students
during class discussions and activities is encouraged and expected.
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Learning
Outcomes
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At
the end of the semester, the student will have the:
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CO
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Course Outcomes
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Related Program Outcome (PO)
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Evaluation
Method
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1.
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Identify
the overall entrepreneurial process and solve real world problems through
creative and innovative IT solutions.
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PO1 (C2, P1, A1)
PO3 (C2, P1, A2)
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A, Prs,
CS, FA,Q
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2.
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Use
entrepreneurship skills to investigate business opportunities and the
feasibility of transforming business concepts into viable IT business.
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PO1(C4, P2, A3)
PO8 (KK1)
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PR, Prs,
FA, CS
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3.
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Demonstrate
leadership skills through role-playing of various business positions in
operating a business venture.
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PO9(LS1, LS2)
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Prs,CS
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4.
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Present
business solutions for a specific context confidently, effectively and
clearly
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PO4 (CS1, CS2, CS3, CS4)
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PR, Prs,
CS
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(PR
– Project; Q – Quiz; A – Assignment; CS – Case Study; Prs –
Presentation; FA – Final Exam)
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Student
Learning Time
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Teaching
and Leaning Activities
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Student
Learning Time (Hours)
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Face to Face Learning
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Lecturer
centered
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Lecture
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14
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Student
centered
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Practical/Lab/Tutorial
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-
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Student Centered Activity (plus in-class
assessment)
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28
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Others
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-
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Others
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-
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Sub Total
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42
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Self Learning
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Non Face to face or Student Centered
Learning (SCL)
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Assignments
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18
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Reports
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4
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Project
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18
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Group
Discussion
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10
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Others
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-
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Revision
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5
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Assessment Preparation
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11
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Others
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-
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Sub Total
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66
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Formal Assessment
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Continuous
Assessment
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Quiz
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1
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Exam
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3
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Presentation
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6
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Final
Examination
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3
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Others
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-
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Sub Total
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13
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TOTAL
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120
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Generic
Skills Addressed
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- Managerial skills
- Team Working
- Communication skills
- Updated with technological
trends
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Teaching Methodology
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To meet the course objectives, this class
will use a combination of methods and activities. A variety of readings,
assignments, case methods, projects, and exercises will be used to gather or
apply related information. In addition, facilitated lectures, multimedia
presentations, field trips and discussions will be used to give additional
information or to reinforce or enhance the learning content. Guest speakers –
Entrepreneurs and Professionals will provide additional perspectives to the
classroom experience.
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References
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Barringer, B. R & Ireland, R. D.
2010. Entrepreneurship: Successfully
Launching New Ventures, 3rd Ed. Pearson, New Jersey. (Textbook – RM84.00)
Baron R. A. & Shane, S. A., 2008.
Entrepreneurship: A Process Perspective, 2nd Ed.
Southern-Western Cengage Learning, Ohio.
Kim, W. C & Mauborgne, R. 2005. Blue Ocean Strategy, Harvard Business
School Publshng,Boston, MA.
Osterwalder, A. 2004. The Business
Model Ontology - A Proposition In A Design Science Approach, Unpublished PhD Theses.
AirAsia Case Study Article,
Netflix Case Study Article
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Assessment
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Methods
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No
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Percentage
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HBS Case
Studies
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2
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10
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Assignments (Class Exercises & Activities)
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5 - 6
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25
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Quiz
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2
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5
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Project
(Entrepreneur Challenge / BIC / Entrepreneur Interview)
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2
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30
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Final
Exam
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1
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30
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TOTAL
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100
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Weekly Plan
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Week
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Date
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Topics
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Remarks
Tentative
Activities/Assignments
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PART 1 – WHY BECOME
AN ENTREPRENEUR?
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1
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M1
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1.0 Course
Introduction
Why become an Entrepreneur?
The importance of entrepreneurship
The national entrepreneurship agenda
The Entrepreneurial Journey
Planning a Business Venture
Choosing a Company Name
Building a new Venture Team
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Ice
Breaking
Flying
a Jet Plane
Class
Activity1:
Team
Building / Company Formation & Reg.
Business
Card
Portal / Blog Reg & Dev: Briefing
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2
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M1
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2.0 Entrepreneur & Entrepreneurship
The
Entrepreneur / The Founder
Entrepreneurial
Process
Myth
& Perceptions
Entrepreneur
Profiling
Malaysian Successful Entrepreneurs
World Renowned Entrepreneurs
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Class
Activity2:
Brain
Profiling
Assignment1: i-Usahawan
Profile of Ent by Pop Products
Assignment2: articles of
Usahwn
Jaya & Grad Usahwn.
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3
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M2
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3.0 Creativity and Innovation
Invention, Creativity, Innovation
Creative Ideas
Innovative Ideas
The role of creativity &
Innovation
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Class
Activity3:
Product
Ideas in Diff Context
Project1: Entrepreneur
Interview
Profile of Usahawan Jaya
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4
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M2
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HARVARD BUSINESS SCHOOL I
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MiniCase1:
KLYMIT
HBS
Case1: AirAsia
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PART 2 – HOW TO
DEVELOP A GREAT BUSINESS IDEAS?
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5
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M3
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4.0 Idea Generation
and Evaluation
Problems, Opportunities, Solutions
Techniques for Generating Ideas
How global brands are created
Best Business Ideas
Blue Ocean Strategy
ENTREPRENEUR CHALLENGE
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Class
Activity4: Eureka
MiniCase2: Kathryn Kerrigan
Project2:
BIC
Historical
Melaka Challenge
Tg
Piai Challenge
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6
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M3
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5.0 Feasibility & Viability Analysis
Product/ Service Analysis
Industry/ Target Market Analysis
Organizational, Financial Analysis
Feasibility Analysis
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MiniCase3:
Think Gum
BIC Brainstorm: Analysis
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7
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M4
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6.0 Industry and Competitors Analysis
Competitor & Analysis
Industry Analysis
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Industry
& Competitor Analysis of
i-Usahawan
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8
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M4
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7.0 Business Model & Business Plan
Constructing an effective Business
Model
Writing a winning Business Plan
Value Proposition
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MiniCase
4: Amie Street
MiniCase
5: Group Table
Case Study: Air Asia/MAS
i-Usahawan
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9
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M5
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HARVARD BUSINESS SCHOOL
II
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HBS
Case2: Netflix
ENTREPRENEUR Challenge Presentation
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PART 3 – TRANSFORMING
YOUR IDEA TO REALITY?
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10
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M5
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8.0 Entrepreneurial Strategy
Porter Competitive Forces Model
Blue Ocean Strategy
SWOT Analysis
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CaseStudy: i-Usahawan
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11
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M6
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9.0 Business Funding
Funding Opportunities
Bootstrapping
Elevator Pitch
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Class
Activity5:
Stock
Exchange
Assignment2:
BPlan Dev of
i-Usahawan
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12
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M6
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10.0 Entrepreneurial Marketing
Psychographic of Consumers
The 4Ps of Marketing
Marketing through Social Media
Associations & Memberships
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Class
Activity6:
Wadi
JetPens.com
MobileMoney.com
Red
Mummy.com
Arowana.hpage.com
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13
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M7
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11.0 Business Ethics
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Class
Activity7:
X-Y
Consortium
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14
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M7
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12.0 Project Presentation
13.0 Revision / Debriefing
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Projec1
Presentation:
Profile of Usahawan Jaya
Project
2 Presentation:
BIC
Portal
/ Blog Presentation
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15
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Final Exam
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